Every solutions journalism story starts with a question: who is responding to this problem, and how well is it working? But knowing where to look for those responses is a skill in itself.
Start with a known problem
Pick an issue you care about and follow two lines of inquiry. First: is there a person, organization, or community already trying to address it? Second: is there a country or city that faced the same problem and solved it? This second approach, sometimes called cross-border solutions journalism, is especially powerful. Ask: who has the same constraints and resources as us, but is performing better on this indicator? That gap is your story. It's also worth asking historically: was there a comparable problem in the past that was resolved? How? Under what conditions?
Follow the data
Statistics are one of the most reliable story leads available. If a rate or indicator is shifting positively — a drop in maternal mortality, a rise in school enrollment — find out why. The answer is often a response worth investigating. Look for "positive deviants": communities or institutions outperforming their peers against the odds. Ask how they did it.
Track official commitments
When a government or international body pledges to solve a problem by a certain date, that deadline is a story opportunity. Document what's being done during the window, then, when the deadline arrives, assess whether the commitment was kept, whether outcomes were achieved, and why or why not. This kind of accountability reporting sits naturally within the solutions journalism framework.
Tap into specialized networks
Some of the richest story leads live inside niche communities: social media groups, professional associations, research centers, startup ecosystems, and academic networks. These spaces surface emerging responses long before they reach mainstream coverage. Cultivating these networks pays off repeatedly over time.